Press Releases
Hong Kong, 28 June 2022 - Today, Innity Hong Kong announced it
has launched Innity Premium AdHub, a new
self-serve advertising platform that allows brands and SME advertisers to run
campaigns more openly on their own terms. The new self-serve advertising
platform enables businesses of all sizes to tap into Innity’s network of more
than 250 quality publishers and reach over 12 million active devices in Hong
Kong with precise targeting.
With Innity Premium Ad Hub, advertisers
can set campaign budgets, monitor results, and adjust content in real-time, all
from an easy-to-use online platform. The platform is backed by rich 1st, 2nd,
and 3rd party audience data, enabling the delivery of branding and performance
campaigns in a brand-safe and transparent environment.
The self-serve platform also lets
advertisers build and design their own ads directly on the platform with
minimal effort. Advertisers are also able to run Innity’s high-impact mobile ad
formats like Mobile Spin, Mobile Cards, and more that aim to deliver the
highest viewability and engaging ad experiences.
“We’re excited to enable advertisers to
easily and quickly create and upload their own campaigns that they can push
live to 12 million active devices in Hong Kong in a fast and effective way. Our
mission with the Innity Premium AdHub is to create a high-quality premium
marketplace to offer a transparent, brand-safe, and high-viewability
advertising platform, and we are very happy to be on track to deliver this to
all our advertisers,” said Andrew Lim, Managing Partner, Innity Hong Kong
Innity is currently powering the
self-serve technology for two premium publisher co-operatives in the region -
The Online Premium Publishers Association (OPPA) in Thailand, and Malaysian
Premium Publishers Marketplace (MPPM) in Malaysia and continues to encourage
the adoption and education of self-serve automation in the region’s digital
media industry.
Brands interested in exploring the
Innity Premium Ad Hub offerings and services can contact hk.sales@innity.com.
We would love the opportunity to learn about your marketing objectives and discuss how we can assist you in reaching your goals. Let's start a conversation by filling up your details and message below:
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