Hong Kong, 10 February 2022 - Line Today Hong Kong today launched its self-serve platform to streamline their ad operations and expand its ad offerings to advertisers. Powered by Innity, the custom platform enables Line Today’s advertisers to set up orders, manage campaigns and build their creatives.
Line Today serves as a news and content hub within the app which connects users with mobile news and content in several countries. Line Today Hong Kong curates and publishes over 1,000 new articles daily and has over 2 million monthly active users. Globally, the Line app reaches more than 188 million monthly active users and provides a wide range of services to its users.
The customized, automated self-serve platform lets Line Today Hong Kong’s advertisers build their own ads directly in-platform to seamlessly fit in with the Line Today Hong Kong mobile experience. Advertisers are also able to run Innity’s high-impact mobile ad formats like Mobile Spin, Mobile Cards, and more. Advertisers can set their own campaign budget and schedule, and then monitor results and adjust as needed in a real-time dashboard.
“We’re very excited about our partnership with Innity, and the launch of our new Line Today Hong Kong self-serve platform. Innity offered an easy and customized solution for developing a self-service solution for us. We’re excited to enable advertisers to easily and quickly create and upload their own campaigns that they can push live to 2 million active users on LINE TODAY Hong Kong in an effective way,” said Queenie Hung, Sales Director, LINE HONG KONG
“Our key focus is to help publishers grow and maximize their earning potential. We’re excited to be working with Line Today Hong Kong who is an innovative publisher dedicated to discovering the best advertising technologies. We’re excited to have become their partner and support and streamline their ad campaigns with our programmatic-driven self-serve solution, and we expect that it will create significant monetization opportunities for them,” said Andrew Lim, Managing Partner, Innity Hong Kong.
LINE TODAY HK’s self serve ad platform is available now via https://linetoday.innity-asia.com/
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