Southeast Asia, 6 May 2020 - TikTok, a social app that focuses on short-form mobile video, has extended their strategic partnership with Innity, a leading digital media solutions and marketing technology company as their official reseller from just Malaysia to a total of 22 countries across US, Europe, and Asia.
With more than 800 million monthly average users and 738 million app installs, it was 2019’s most downloaded social app worldwide. Generating $176.9 million in just 2019, TikTok recognized its potential in the market worldwide, and Innity’s years of experience in digital advertising throughout 12 countries lead to the appointment as its official reseller.
Through this partnership, Innity’s clients would be able to reach new markets and engage with audiences across different countries such as Singapore, Indonesia, Philippines, Hong Kong, Thailand, Vietnam, and many more. With its tremendous growth these years, TikTok has exceeded Twitter and Snapchat in terms of popularity worldwide. The platform, however, is less saturated with ads, allowing brands to stand out more and gain online virality easily.
Moreover, with majority of users being between 16-24 years old, the platform is dominated by younger users, allowing brands to connect with the Gen Z audience. With Gen Z reportedly having $44 billion buying power, they represent a big opportunity for brands.
TikTok boasts many creative ad formats, such as in-feed video ads, brand takeover, hashtag challenges, branded lenses, and influencers branded content collaboration. Innity assists its clients in making the most out of each ad format and choosing a suitable format based on their campaign objectives. Some of Innity’s clients that have run campaigns on TikTok include Dettol, Maybelline, and SOFY.
“The reseller partnership with TikTok has been rewarding and we are delighted that TikTok has decided to extend the partnership to a total of 22 countries. We are now able to better provide to our clients from different countries and we hope to work with brands in running more TikTok campaigns together in the future,” said Phang Chee Leong, co-founder and CEO of Innity.
Contact our team at email@example.com to find out more.
We would love the opportunity to learn about your marketing objectives and discuss how we can assist you in reaching your goals. Let's start a conversation by filling up your details and message below:
our offices address
C501 & C502, Block C,
Kelana Square, 17, Jalan SS7/26, Kelana Jaya, 47301, Petaling Jaya.
T: +60 3 7880 5611
F: +60 3 7880 5622
144 Robinson Road #09-01, Robinson Square Singapore 068908
T: +65 6324 1471
F: +65 6324 1470
2nd floor, Itaxa Building, 126 Nguyen Thi Minh Khai street, Vo Thi Sau Ward, District 3, Ho Chi Minh City
T: +84 8 3820 8286
F: +84 8 3820 8287
No. 50 GMM Grammy Place, 12th Floor, Room No. 1211, Sukhumvit 21 Rd. (Asoke), Klongtoeynuea, Wattana, Bangkok 10110 Thailand
T: +66 2049 3370
F: +66 2049 3371
Menara Thamrin, 3rd Floor, Suite 305, JL. MH. Thamrin Kav. 3, Jakarta Pusat 10250, Indonesia
T: +62 21 3983 0615
F: +62 21 3983 0345
Unit 01-A08, Floor 2, No. 1602, Zhongshanxi Road, Xuhui District, Shanghai City
T: +86 21 5426 8185
1105 & 1106, 11/F, Westlands Centre, 20 Westlands Road, Quarry Bay , Hong Kong
T: +852 2668 2302
Unit C and D 18th Floor Trafalgar Plaza, 105 H.V. Dela Costa St., Salcedo Village, 1227 Makati City,Philippines
T: +63 2 76250315
F: +63 2 76215282
6F.-1, No.1, Nanjing W. Rd., Zhongshan Dist., Taipei City 104, Taiwan (R.O.C.)
T: +(886) 2 2562 1108
F: +(886) 2 2562 1109
333, Yeongdong-daero, Gangnam-gu, Seoul, Republic of Korea
T: +(82) 070-4367-6829
2nd Floor, No. 134C, Street Pasteur (51), Corner Street 288, Sangkat Boeung Keng Kang I, Khan Chamkarmon, 12302 Phnom Penh, Cambodia
T: +855 (0) 23 96 24 62
No.161, Level 6, Hledan Centre, Pyay Road, Kamayut Township, Yangon.
T: +95 99 6278 7699