Corporate

TikTok Appoints Innity as Official Reseller in Malaysia

Kuala Lumpur, 14 January 2019 – Leading digital media solutions and marketing technology

company, Innity, has been appointed as the official reseller of TikTok, one of the world’s

fastest growing social apps focusing on short-form mobile videos.

With this partnership, Innity will be able to assist its clients by reaching out to a younger

group of audiences in Malaysia through a variety of advertising formats offered by TikTok,

such as the Brand Takeover, In-Feed, and #Challenge. Advertisers on TikTok will get to

deliver their brand message clearly, effectively, and creatively, with the help of personalized

filters, music, and unique challenges.

By being one of three resellers in Malaysia, Innity’s clients will hold the upper hand with an

opportunity to tap into the GenZ demographic, which will account for 40% of consumers in

year 2020. 

In early 2018, TikTok was one of the most downloaded apps in the world. It enables

everyone to be a creator, and encourages users to share their passion and creative

expression through their videos.

“We’re pleased that TikTok chose us as a partner and we believe this will be a good addition

to our product offerings. We are looking forward to run more TikTok campaigns for our

clients in 2019 as we believe it’ll definitely be a game changer for advertisers wanting to

reach out to the younger generation,” said Innity co-founder and chief executive officer

Phang Chee Leong.

ABOUT INNITY

Innity is a leading digital media solutions and marketing technology company in Asia

that helps publishers monetize content, while connecting brands to the right audience by

offering best in-class data-driven mar tech solutions that combines creative programmatic,

ad-serving, data management, audience targeting, and high-quality user engagement. Innity

has presence in Southeast Asia, Hong Kong, Taiwan, and Korea, with more than 300 staff

to-date.