Hong Kong, 20 June 2016 - Innity, the leading digital media and advertising technology solutions provider in APAC, has been officially appointed as an authorized sale representative for Sina Ad Exchange (SAX) in Hong Kong and Macau. SAX is a private ad exchange by Sina, one of China's largest online media portals.
This means that Innity will be able to help its clients deliver real-time bidding (RTB) ads on Sina to reach out to the portal’s massive pool of audience, majority of them coming from the affluent Internet population in the country - Sina reports an average of 100 million daily active users and four billion page views per day.
Advertisers can choose from various creative ad formats such as mobile and desktop banners, text links, and native ads to ensure that ads stand out from the rest. More importantly, advertisers can take advantage of SAX’s comprehensive audience data to reach their target audiences accurately based on location, gender, interest, age and more to achieve campaign goals. Innity will also be providing campaign optimization management throughout the whole programmatic buying process to ensure campaigns run efficiently.
Innity Hong Kong General Manager, Andrew Lim said, “We are excited to be working with SAX. With this latest partnership, we are able to strengthen our programmatic solutions to our clients. Clients can now purchase Sina’s high quality inventories with much ease to gain valuable exposure for their brands on Sina’s portal.”
Innity is the leading digital media and advertising technology company that provides data-driven ad tech solutions for advertisers and publishers. Innity's solutions provide a combination of programmatic, data-driven audience targeting, and engagement-based advertising formats to some of the world's largest brands and advertising agencies. Innity has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Hong Kong, and Taiwan with more than 200 staff to-date.
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