Innity Announces Reseller Partnership Agreement With Tencent
Southeast Asia, 25 February 2017 - Innity, the leading online media and advertising technology company in SEA today announced that they have officially signed a reseller partnership agreement with Tencent, China’s leading internet service portal offering value-added internet, mobile, telecom, and online advertising services.
The reseller partnership enables Innity’s advertisers to buy inventories from QQ.
QQ is an instant messaging (IM) platform for PC and mobile developed by Tencent itself, connecting hundreds of millions of users in China. With its full suite of communication, social entertainment, payment and hardware capabilities, QQ is China’s largest IM platform.
The QQ’s inventories available include the following:
• QQ’s Online Portal (http://www.qq.com)
• Tencent News (http://news.qq.com/mobile/)
• AIO Mini Homepage (http://mini.qq.com/)
• Tencent Videos (https://v.qq.com/) and more.
“Through this partnership, advertisers will be able to target users from China with a total of 899 million monthly active user accounts. What’s better is that more than 250 million people were using QQ simultaneously at one time, according to the report from the third quarter of 2016, said Phang Chee Leong, the CEO of Innity”.
The ad formats available for advertisers all over Southeast Asia to utilize on QQ would be Innity’s Display Banner, Pre-Roll, Textlink and Native Ads. The ads will be running under CPM and CPC.
Innity is the leading digital media network that provides interactive online marketing platforms and data-driven technologies for advertisers and publishers. Established in 1999, Innity has a strong foothold in the South East Asian market spanning over 10,000 websites, including major newspaper portals and premier sites in more than 16 content-interest channels such as technology, lifestyle, automotive, business and entertainment. Innity's solutions provide a combination of the best features of rich media, data-driven targeting, engagement-based advertising formats, and innovative payment models to some of the world's largest brands and advertising agencies. Innity has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Hong Kong, and Taiwan with more than 200 staff in total.
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