RIGHT AUDIENCE. REAL ENGAGEMENT.
About
Us
Established in 1999, Innity is the leading provider of interactive online marketing platforms and technologies for advertisers and publishers. Innity is committed to exploring online marketing opportunities through our versatile combination of online media proficiency, industry clout, cutting-edge technology as well as sophisticated modeling and analytical tools.
Company Profile


Established in 1999, Innity is the leading provider of interactive online marketing platforms and technologies for advertisers and publishers. Innity has a strong foothold in the South East Asian market with offices spread across Malaysia, Singapore, Indonesia, Thailand and Vietnam and is currently expanding to other countries within the region. Our company’s network spans over 10,000 websites, including major newspaper portals and premier sites in more than 16 content interest channels such as technology, lifestyle, automotive, business and entertainment. Innity’s solutions provide a combination of the best features of rich media and performance based marketing catering to some of the world's largest brands and advertising agencies offering a variety of engagement based advertising formats and innovative payment models.

Innity is committed in exploring online marketing opportunities through our versatile combination of online media proficiency, industry clout, cutting-edge technology as well as sophisticated modeling and analytical tools. Innity is also the first and only fully transparent ad serving system in Southeast Asia that is IAB certified.

All in all, Innity provides a diverse range of interactive marketing ad solutions such as:
  • Online advertising network
  • Wi-fi advertising network
  • Mobile advertising network
  • Self service advertising platform
  • Performance and engagement based advertising solution

Achievements

Awards

  • Best Community Site 2001 PIKOM &ndash Computimes IT Award for the development of Renong's E-Learning website
  • Finalist in @my Jaring IT Awards where Sony's e-commerce website that we created was nominated for Best e-Business Site of the Year 2001
  • Finalist for media agency of the year in the category of advertising for non-traditional media – conducted by the Advertising and Marketing magazine in 2010
  • Local hero finalists for creative agency of the year for advertising non-traditional media &ndash conducted by the Advertising and Marketing magazine in 2010
  • Local hero finalists for creative agency of the year for digital creative services &ndash conducted by the Advertising and Marketing magazine in 2010

Setting Trends

  • 1st in APAC to introduce Cost Per Engagement (CPE)
  • 1st in APAC to introduce retargeting
  • 1st and only fully transparent ad serving system in Asia that is IAB certified
  • 1st in APAC to be listed on the Stock Exchange as an Online Marketing company
Management

Phang Chee Leong CEO

Phang has served as Chief Executive Officer and Technical Director at Innity since 2000. Through his wealth of experience in the digital industry, Phang has been a visionary for the company helping to develop Innity over the years into a leading provider of online interactive marketing technologies. Phang's continuous enthusiasm and zeal to look beyond the ordinary has been a key factor in facilitating the company's growth.

From 1995 to 1997, he worked for Asia Connect Sdn Bhd, a pioneer in advocating Malaysia's online business models holding senior software architect and technical manager positions. From 1998 to 1999, Phang joined Consortio US, a company providing total e-business solutions. Large scale projects such as Sheraton Net, CMD and Homestead were some of the projects developed and deployed by him and his team in the US.



Fabian Looa COO

Fabian is the co-founder of Innity. He has over 10 years of experience in digital advertising and online marketing. He began his stint with the company as the Sales Director and has helped the company to grow multifold over the years while contributing extensively to the industry from the time of its inception. In his capacity as Managing Director with Innity, Fabian has been responsible for inspiring entrepreneurship and leading the development and execution of the region’s strategic plans to exceed business objectives while ensuring the highest levels of customer satisfaction.

Prior to Innity, he was the Head of the Sales and Projects department for a Danish multinational video conferencing and video streaming consulting firm from 1995 to 2000 where he was instrumental in pioneering the concept of video conferencing. He has more than 7 years of experience handling the e-learning, e-government and telemedicine industries.



Wong Kok Woh Executive Director

Wong Kok Woh co-founded Innity and has served as the company’s Project Director since 2000. Wong has extensive experience in the digital industry. During his tenure with Innity, he has transformed the business from a startup to its current position as a leader in the Southeast Asian online media industry. He has also been responsible for meeting the demanding challenges and complex needs of our clients across the region. His primary role currently includes project management and client servicing.

Before Innity, Wong worked with Nokia, Malaysia for 5 years. His primary responsibility at Nokia included network planning which included being an engineering planner with regard to client servicing and project management along with planning the execution strategy, budgeting and sales.



Steve Seah Executive Director

Steven Seah co-founded Innity and has served as the company’s Design Director since 2000. He is extremely familiar and well versed with multiple aspects of design - from traditional branding, corporate identity and packaging to conceptual interface development. He heads a team of designers and helps to ensure the consistent delivery of a successful online customer experience. Steven has steered successful strategies and programs that have created a positive and impactful reputation for the company and its clients.

Prior to Innity, Steven worked with Asia Connect Sdn Bhd, a pioneer in advocating Malaysia online business models, holding a Design Executive position from July 1996 to September 1998. From 1998 to 1999, he was the Creative Director for Mcities Sdn Bhd, a leading online music entertainment portal. Steven also worked as an Art Director at Labtyd Sdn Bhd, a leading international advertising agency in Malaysia.