Influencer Marketing is going to grow significantly
in the future. But how to win consumers heart is a
different story. Therefore in this 2023 Influencer
Landscape, we will cover:

• Consumer perception & behaviours towards
  influencers following and purchase intention.
• Valuable insights for Tet influencers campaign
  from the key takeaways of previous 2023 Tet
  campaigns through social listening data
  quantitative method, as a prearrangement
  for Tet marketing in 2024.