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 Consumers
today have a very different relationship with the Internet - they
are savvy enough to want the most updated and relevant content,
and to be able to find what they are looking for with minimal
distractions. They also want to integrate their online browsing
experience with the ability to have access to communication tools. MSN
listened to customer and advertiser feedback and are pleased to
unveil a new improved homepage which will help users engage more
with MSN, thus providing a valuable audience for advertisers. MSN
also leveraging Microsoft 's software heritage to deliver a faster,
more personal and relevant Web experience to consumers which will
in turn benefit advertisers.
What are the Key Benefits?
The new MSN homepage will replace the old version and provide users with a better experience when using the web. The key benefits include faster access, simplicity in look and feel, customization feature, and at the same time providing relevance to its users.
Advertising
Listening to the consumer and advertiser feedback, MSN has established an innovative way to get the best value for both clients who wish to advertise with us, balanced with an uncluttered look and feel to the site. This is to be achieved through the sole use of a 300 x 250 ad product on the page. Benefits include:
- Rich media options, including 3rd party vendor support, provide enhanced creative and brand opportunities
- Standard 300 x 250 ad product allows for local, regional or globally consistent campaigns
- One click to most services - greater user engagement with other MSN services and targeted ad properties
- Targeting via category bots provides relevant advertiser placement
- Homepage built around consumer feedback, designed for optimal user loyalty
Contact us regarding any questions on the new MSN homepage.
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 Club
Nokia is back again with their Catch The Perks campaign, aimed at
reminding existing and potential members of the benefits and privileges
of joining Club Nokia. The campaign on MSN Malaysia utilised interactive
elements in the Superbanner, Showcase, and Text Link creatives from
8-28 August 2005.
Find out more about this Club Nokia.
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 SHIFT
into Style, CTRL the Crowd, ESC the Norm, ENTER
the VAIO Zone. This was the message delivered by Sony in their
campaign to brand VAIO and launch their latest VAIO models. The
campaign microsite also featured a VAIO Zone contest that offered
a PlayStation 2 Slim up for grabs. The campaign ran from 11-31 August
2005 across MSN Malaysia, The Star Online, and Sin Chew. Among the
interactive ad formats adopted were the Superbanner, Eyeblaster,
Expandable Head Banner, Midpage Banner, and Roll-down Banner. |
 Samsung
unleashed their latest mobile fashion statement with the colourful
E530C. In conjunction with the launch, Samsung ran a Colourful Attitudes
contest where users had the opportunity to win products by Ralph
Lauren. The campaign was spread across MSN Malaysia, Cinema Online,
Faces, and BlueHyppo portals supported by Superbanner, Showcase,
Eyeblaster, Top Middle Banner, Text Link, and emailers. |
 Another
new mobile launched by Samsung in August was the E730
music phone. The launch strategically coincided with the screening
of the highly-rated movie Fantastic 4, which was sponsored by Samsung
Fun Club. The campaign ran for 2 weeks beginning 4 August 2005 and
prominently highlighted on MSN Malaysia through Superbanner, Messenger
Half Banner, and Text Link creatives. |
Nokia introduced the online community to its new Nokia 6101 camera phone in an ongoing 3-week campaign which began on 22 August 2005. Superbanners and Head Banners were featured on Faces for this campaign. |
 Shopping
in Europe is a priceless experience; for everything else, you have
MasterCard.
Thus is the message delivered by MasterCard for their "Shop Malaysia,
Shop the World" promotion that offers cardholders the chance to
savour a trip to Milan or Paris. This 2-week campaign, which began
on 8 August 2005, was held in conjunction with the Malaysia Mega
Sale Carnival. Eyeblasters on The Star Online and Sin Chew made
their impact felt. |
Looking to pursue your studies in the UK? Look no further because the Education UK Exhibition is back to help you make the right choices. British Council ran a Showcase banner on MSN Malaysia from 8-21 August 2005 to deliver this message to potential students. |
 Luxury
living was never so enticing. Leisure
Farm Resort in Johor offered the bungalow and lifestyle of your
dreams for FREE when you purchase a freehold bungalow lot. This
offer of paradise was aimed at potential buyers in Singapore in
a high-frequency 1-week campaign from 15-21 August 2005. The campaign
outlined MSN's extensive regional reach by taking the Hockey Stick,
Showcase, Featured Offer, Featured Promo, and Text Link creatives
across the causeway to MSN Singapore. |
 Malaysia
Airlines celebrated the first anniversary of their online booking
service by offering special airfares to several exciting destinations
worldwide. A fine example of Malaysia Airlines "going beyond expectations".
This 9-day campaign beginning 24 August 2005, puts the Skyscraper,
Text Link, and Leaderboard creatives on MSN Malaysia and The Star
Online. The old airport display board concept was cleverly used
in these creatives. |
 DiGi
recently launched their new Business plan which provides 150 minutes
of talktime and 300 text messages for free to new subscribers. This
wide reaching campaign which ran from 25 July - 21 August had Skyscraper,
Head Banner, and Rectangular Ad creatives across The Star Online,
Sin Chew, The Edge Daily, NST Online, Utusan Online, Autoworld,
and Dagang Asia. |
 Here's
another DiGi
campaign which ran concurrently with their Business plan, this time
for their Postpaid plan. Interestingly, the promotional offer for
new Postpaid subscribers was similar to the offer for their Business
plan. This month-long campaign featured Eyeblasters, Head Banners,
and Midpage Banners on The Star Online, Sin Chew, NST Online, Utusan
Online, and Autoworld. |
 GoalTV,
the dedicated football channel by Astro, brings the latest coverage
of European football to the Malaysian audience. And it's that time
of the year again, when the new European football season begins
and what better way to start than to focus on the new English Premier
League season. The 2-week campaign from 8-21 August on MSN Malaysia
utilised the Messenger Half Banner to create awareness. |
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