M4 Newsletter July 2005

Newsletter
October 2005

Lunch Time is Prime Time

With the introduction of online streaming ads, advertisers are now able to take that same TV commercial to targeted audiences during lunch time. Research shows that traffic in all the popular portal sites and news sites peak at lunch hour. It's a time when users could do anything from paying their bills online, check out the latest movie trailers and book it online, get the latest news, catch up with friends on their preferred online messenger, or just simply to surf the net.

With the increase of online traffic as well as the rapid use of online streaming video, lunchtime becomes online’s prime time. "People are consuming their media mid-day," said MSN's Krohn. "It's the new prime time... a period of the day they really couldn't have before." This is where advertisers can integrate their offline campaigns to online, offering more information together with their offline efforts, in return giving more bang for its campaign ringgit.

Granted, it's lower quality video and it's smaller. But what it lacks in size, it makes up in the fact that the viewer is actively watching and there's a response mechanism. New technical capabilities allows user to click on a particular product within the video ads. Such clickable video has obvious implications for product placement, long a desired concept among marketers in general. More new capabiities evolve as we speak. Plenty of other sites are offering very attractive video ad placements. This includes MSN Malaysia, The Star Online, Faces, Sin Chew Online and many up and coming local portals

*M4 VidStream is a superior media encoded technology that allows instant delivery video and audio streaming into online banners.

Can being free let you do more? With the new Samsung Sport Miniket micro compact camcorder, you can literally look at life from a different angle. Sporting a revolutionary hands-free lens, the Miniket is aimed at the young generation who are always on the go. The month-long product launch campaign beginning 31st October features banner creatives on MSN Malaysia, SinChew-i, and Faces.

Dubbed 'The Tiny Entertainer', the Samsung E350 is the latest to join the ranks of Samsung mobile phones. In conjunction with the launch of the Samsung E350, users have the opportunity to participate in an online contest called 'Discover Your Lucky Charm' to stand a chance to win an E350 mobile. This 3-week campaign which is currently running on MSN Malaysia and Cinema Online ends on 27th November.

The new Nokia N70 camera phone puts the simplicity of taking digital photos in your hands. This product launch campaign runs for a week until 25th October on SinChew-i.

Maxis launched phase 2 of their 3G campaign on MSN Malaysia by promoting their new MBlog service. Riding on the latest internet trend of video blogging, Maxis 3G's Mblog service allows Mbloggers to capture spontaneous moments and publish them almost immediately with their mobile phone. Expect to see this campaign on Hotmail until this Christmas.

Celcom's new Call Me Tones service brings music to your caller's ears. You can even compile your own Call Me Tones library and assign them to your caller groups. Keep yourself updated with the latest Call Me Tones on MSN Malaysia, The Star Online, SinChew-i, and The Edge Daily as the campaign is schedules to run until 23rd December.

The concept of Carlberg's Share 'N' Win contest is simply to share the new commercial with friends and in three easy steps, stand to win some fabulous prizes. Apart from promoting the new commercial, the campaign serves as a branding exercise for Carlsberg. The campaign's creatives, which ended their run on 16th November, was widely seen on MSN Malaysia's Hotmail portal.

Singapore Airlines (SIA) launched their new website in October with a month-long promotional campaign on The Star Online, Faces, The Edge Daily, and NST Online. The new SIA web experience held an online contest which offered business class tickets to be won, emphasizing that Singapore Airlines is a great way to fly.

A major branding exercise by Tourism Malaysia on MSN Japan sought to promote Malaysia as the choice holiday destination for Japanese tourists. The many destinations around Malaysia offers tourists a myriad of discoveries. As many foreign tourists would attest, a Malaysian holiday experience is truly Asian. This campaign is set to run until end of the year.

Nokia launched these 2 models concurrently to reach out to a wider audience, offering the Nokia 1600 for business and the Nokia 1110 for lifestyle purposes. The campaign which ran until 19th October was advertised on MSN Malaysia.

Heineken Greenspace is the convergence of fresh new talents in musical and artistic performances. The idea is about listening to someone else’s favorite, seeing things from a different perspective, and finding friendship in strangers. To find out what Heineken Greenspace is all about, look for the campaign banners that are running on MSN Malaysia, Cinema Online, and Faces until 27th November.

Gatsby launched their J-Style website on 29th October, featuring the latest Japanese trends in hairstyling, fashion, and music. In conjunction with the launch, the 'Who Has J-Style' online contest on the website offers 5 Gameboy Micros, as well as weekly prizes, up for grabs. Keep an eye out for the banner creatives on MSN Malaysia, The Star Online, and Faces until end of the year.