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 Ads
that talk, listen, interact and even do a show for you
It's no secret that customers who have had positive experiences with a brand are more likely to continue to purchase than people who have never interacted with that brand before. Rich media gets consumers involved, creating an interaction, or Brand Experience as some might call it. Rich media banners’ inherent strengths are the ability to present a detailed message and let consumers immerse themselves in your products and brands in that given space when consumers choose to.
"Rich content ads we've done have allowed users, without leaving the ad, to view multiple video clips, watch "Director's Cut" scenes, download wallpapers, screensavers or ringtones, vote, request e-mail follow-ups or, even subscribe to a magazine," says Fabian Looa of Innity Sdn. Bhd. "We've seen fun ads from other agencies that let users create their own drawings and post them to friends or send messages directly to cell phones."
 What's
really Rich about Rich Media Banner
But what's rich about rich media ads, besides being able to provide a Rich Brand Experience, is that they also provide a much better opportunity to accurately measure the effect on the target audience. According to Fabian, the Multi-tracking standard which Advenue Rich Media provides not only facilitates the authoring and trafficking process, but makes reporting easy and reliable. Metrics such as length-of-interaction with a particular rich-media ad banner unit can be used to better understand how a particular rich ad affects brand awareness and purchase intent. "Much of our in-house development focus has been on streamlining the trafficking function, especially when it comes to rich media," says Phang, CEO and Technical Director of Innity Sdn. Bhd. "The Advenue Rich Media has testing and deployment tools that automate the most time-consuming rich-media trafficking tasks. This makes rich-media campaigns easy to manage and traffic like a standard banner campaign."
 Advenue
Rich Media is Innity's Rich Media Platform system
and Innity M4 is Innity's Online Marketing Consultancy division.
Together they leverage the power of digital marketing services
and creative technologies to drive measurable results for advertisers,
marketers, and publishers alike. http://www.innity.com
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