When a magazine like Business Week picks up a story about a business or a trend, you can bet that trend is getting serious. The article points out, "advertisers view online videoas a laboratory for new ways to connect with customers".

As more and more powerful media buyers like Celcom with its recent online streaming video banner slots on Xpax Prepaid campaigns and major brands like Nike, Guinness, Bridgestone and UIP demand that web publishers embrace rich media, online media companies begin to seriously look into such technologies as such M4 Vidstream Technology* to better serve its clients. With reliable and widely accepted

*M4 VidStream is a superior media encoded technology that allows instant delivery video and audio streaming into online banners.

Nike Malaysia selected MSN Malaysia to launch its exclusive Nike Run Website for runners everywhere. Find all the latest tools and equipments to improve on your running, or simply to run better, farther. There's also a "Runner's Library" on tips, training and technology. The campaign ran from April to May highlighting Nike's 'Principle of Air' using OTP(Over the Page), Superbanner and Showcase formats.

Samsung launches the latest SGH-D500C Mobile with 1.3 Megapixel camera, 60 min. Video Recording, Video Messaging Bluetooth, MP3 player, just to name a few. The Samsung SGH-D500C Mobile was launched on MSN Malaysia with a classy OTP(Over the Page) on May which brings users to its main microsite to highlight its many features. MSN Malaysia was selected to reach out
to young working executives who are into cool stylish gadgets.

MSN.com.my Malaysia was choosen as one of the premier portal for the launch of the latest Ultimate Driving Machine in April, the new BMW 3 Series Sedan. Showcase, Skyscraper and Hotmail OTP(Over the Page) formats were employed to initiate the buzz.



Meanwhile, Volvo Malaysia launched an online campaign to celebrate its 45th Annivcersary, offering Sub-zero Interest for 1st year plus other goodies when you purchase a Volvo for 45 days. OTP(Over the Page), Showcase, Textlink was deploy to get this cool message across on MSN Malayisa. Online campaign ran from May to June.

HSBC Malaysia launched yet another irresistable credit card campaign which offers FREEBIES exclusively online on MSN Malaysia. A Samsung MP3 Player to be won every 30 minutes! Plus, a FREE 64MB Thumb Drive when you apply online. MSN Malaysia was selected to reach out to urban dwellers and tech savvy users. The campaign was ran from April to May utilizing OTP(Over the Page), Superbanner, as well as textlink placements.

Coming soon to a banner near you! Cinema Online ran several video ads on its site using the M4 Vidstream Skyscraper and Superbanner formats to showcase up and coming movies in cinemas nationwide. Amongst them are Be Cool, Elektra, and the recent animated feature film Madagascar.