Advertiser : Duration :
Format :
Nokia
2/7/2007–22/7/2007
Midpage,Rectangular,TV Screen
 



Nokia got their online banners to start "talking" to users through host Rina in their TV Screen-embedded banners. These banners had Rina promoting The Wireless Adventure contest, where contestants found their way and discovered secrets of KL only with the help of the N95 phone. Featured in Harian Metro, SinChew, TheStarOnline and KLue.
     
Advertiser : Duration :
Format :
Nokia
16/7/2007–12/8/2007
Leaderboard
 



Follow the Innovation. Nokia promotes its latest business phone, the E90 Communicator. Their mission? To bring the latest technology to people who value it the most - leaders with their fingers on the pulse of business. Their choice of online medium? Only the best fit : Business Times.
     
Advertiser : Duration :
Format :
Al Rajhi Bank
21/6/2007-8/7/2007
Expandable Leaderboard, Rectangular, Leaderboard, Square Button, Headbanner, Island Ad
 



"Personal financing up to 150,000 approved in 60 minutes, or a special rate of 7.5% is on us" goes the signature blue and white Al-Rajhi banners in major news and property sites here. This banner was placed to not only promote their attractive personal financing deals, but also their weekend banking. Simple, sleek and sends the message across - loud and clear.
     
Advertiser : Duration :
Format :
Nokia
9/7/2007–29/7/2007
Eyeblaster
 



Nokia wanted to promote their Nokia 6110 Navigator phone, which boasts of "Fast and and easy maps on the go. Never get lost again!". Their choice of online medium? Eyeblaster and Expandable banner ads which feature an Indian character that looks like a ‘roti canai’ seller :"Ai yum telling you. Alice is vhan lost girl! She needs to find her way home. How, can help?". Clicking on banner will let users "Help Alice find their way home" which would then enable them to win a brand new Nokia phone of their own.
     
Advertiser : Duration :
Format :
Honda
2/7/2007–19/8/2007
Expandable Leaderboard
 



Honda unleashes its new "Experience Honda 3S Campaign : Sales, Service and Spare Parts." Their choice? An expandable leaderboard on SinChew linking to the Honda website that tells you all you need to know about the 3S Experience.
     
Advertiser : Duration :
Format :
BMW
5/7/2007–20/7/2007
Leaderboard
 



"The secret of creating a dynamic design? Keep everything as long and as low as possible. Rollover to find out more." So sayeth the BMW 1 Series expandable banners that have been sharing joy in many of the local automotive portals. Users share what their idea of joy is, and stand a chance to win a 3 day trip in a BMW 1 series to Gwen Stefani's "The Sweet Escape Tour" concert. No doubt an attactive contest.
     
Advertiser : Duration :
Format :
Petronas
15/6/2007-10/9/2007
Expandable Leaderboard, Rectangular
 



This PETRONAS Campaign features expandable banners that let users watch full-length videos in the banner itself, without needing to go to another page. Users are then given the choice to either "Rate this ad", "Share your thoughts" or "Share with your friends". Clicking on the banner would allow users to then go to PETRONAS's "Malaysiaku Gemilang, Celebrating 50 years of Independence" page, where they can watch any of the previous PETRONAS Commercials. And because the first in-banner commercial is already so heart-warming and engaging, getting follow-up click-thrus and user engagement would be a breeze.

     
Advertiser : Duration :
Format :
MAS
25/6/2007–8/7/2007
Eyeblaster, Textlink, Island Ad
 



MAS uses Eyeblasters, Textlinks, and Island Ads to tell the whole world of their Super Savers Let's Celebrate Malaysia's 50th Anniversary Deals. With prices as low as RM39, these ads are sure to attract wanted attention.
     
Advertiser : Duration :
Format :
MAS
19/6/2007–22/6/2007
Eyeblaster, Textlink, Island Ad
 



To announce its 50Hour Open House of 200,000 seats with prices as low as RM1, MAS placed ads in portals such as NST, Berita Harian and Harian Metro.
     
Advertiser : Duration :
Format :
BMW
12/6/2007–20/6/2007
Leaderboard
 



Choosing The Star Online's Leaderboard for it's campaign, and with a catchy tagline like "Be it the 3, 5, or 7.. They have one thing in common. Introductory offer of 1.38% interest rates", BMW Lease and BMW Credit promotes its low interest rates to users.
     
Advertiser : Duration :
Format :
Canon Malaysia
20/6/2007–10/7/2007
Mid Page Banner, Leaderboard, Rectangular Ad, Square Button, Leaderboard, Island Ad
 



Canon promotes it's "Business can be simple" event by using ads of different shapes and sizes in all the major online news portals here. Featuring Darwinian-evolution graphics, and with the question: "How evolved is your business? Click here to find out more at our event.", this is a fine example of event-promotion the simple, easy, but effective way.
     
Advertiser : Duration :
Format :
SIA
27/6/2007-3/7/2007
Midpage Expandable
 



SIA placed an Expandable banner on The Star Online to tell everyone of their low-rates. Once expanded, on-rotation would be the prices to different main destinations.
     
Advertiser : Duration :
Format :
Nike – MY
12/7/2007–12/8/2007
Expandable Large Rectangular, Island ad2, Landing Page Ad 1, Landing Page Ad
 



Nike spreads more of its fully-Malaysian football cheer with "Jangan Togel" video streaming banners in local football websites like GoFutsal.com. "Jangan Togel" depicts many very-Malaysian traits like the Mamak culture, silhouettes of signature KLCC and KL Tower. An amicable localized-campaign by megacompany Nike.
     
Advertiser : Duration :
Format :
20th Century Fox
18/6/2007–8/7/2007
Leaderboard
 



Fox placed banners featuring a single picture of Bruce Willis with the words "John McClane is Back .. Yipee Ki Yay. In theatres 05.07.07." Their sites of choice? Lowyat.net, Mobile88 and ZerotoHundred. Great choices for an audience of "die hard" DieHard fans.
     
Advertiser : Duration :
Format :
Honda Malaysia
4/7/2007–31/7/2007
Rectangular,Skyscraper,Ex-Leaderboard,Ex-Banner
 



Honda whets users' appetites for the new Honda XH by featuring video-embedded banners that highlight the new Civic's sleek and sophisticated design. Apart from major online news portals, they also featured the ad on popular local car enthusiasts sites like Motortrader and Autoworld.
     
Advertiser : Duration :
Format :
Unilever
18/7/2007–9/10/2007
Rec, Richmedia,Eyeblaster,Custom Banner,Giant Banner,Tile Banner, Microsite
 



By placing banners on more than 12 portals with the tagline - "Wanna go on a date with some sharks? www.loveineverybite.com.my.", users who click are transported to the Cornetto Lurve Kliks page. With every Cornetto purchased, users can FLIP the LID, MAKE their BID, and JOIN the CLICK. Flip more lids to get more Lurve points, get more Lurve points to Bid or Redeem goodies. These days, it's not just about the Ice-cream anymore, it's all about the Lurrrrvvee.
 
     
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