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Nokia
2/7/2007–22/7/2007
Midpage,Rectangular,TV Screen |
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Nokia got their online banners to start "talking" to users through host Rina in their TV Screen-embedded banners. These banners had Rina promoting The Wireless Adventure contest, where contestants found their way and discovered secrets of KL only with the help of the N95 phone. Featured in Harian Metro, SinChew, TheStarOnline and KLue.
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Nokia
16/7/2007 – 12/8/2007
Leaderboard |
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Follow the Innovation. Nokia promotes its latest business phone, the E90 Communicator. Their mission? To bring the latest technology to people who value it the most - leaders with their fingers on the pulse of business. Their choice of online medium? Only the best fit : Business Times.
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Al Rajhi Bank
21/6/2007-8/7/2007
Expandable Leaderboard, Rectangular, Leaderboard, Square Button, Headbanner, Island Ad |
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"Personal financing up to 150,000 approved in 60 minutes, or a special rate of 7.5% is on us" goes the signature blue and white Al-Rajhi banners in major news and property sites here. This banner was placed to not only promote their attractive personal financing deals, but also their weekend banking. Simple, sleek and sends the message across - loud and clear. |
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Nokia
9/7/2007–29/7/2007
Eyeblaster |
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Nokia wanted to promote their Nokia 6110 Navigator phone, which boasts of "Fast and and easy maps on the go. Never get lost again!". Their choice of online medium? Eyeblaster and Expandable banner ads which feature an Indian character that looks like a ‘roti canai’ seller :"Ai yum telling you. Alice is vhan lost girl! She needs to find her
way home. How, can help?". Clicking on banner will let users "Help Alice find their way home" which would then enable them to win a brand new Nokia phone of their own. |
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Honda
2/7/2007–19/8/2007
Expandable Leaderboard |
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Honda unleashes its new "Experience Honda 3S Campaign : Sales, Service and Spare Parts." Their choice? An expandable leaderboard on SinChew linking to the Honda website that tells you all you need to know about the 3S Experience. |
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BMW
5/7/2007–20/7/2007
Leaderboard |
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"The secret of creating a dynamic design? Keep everything as long and as low as possible. Rollover to find out more." So sayeth the BMW 1 Series expandable banners that have been sharing joy in many of the local automotive portals. Users share what their idea of joy is, and stand a chance to win a 3 day trip in a BMW 1 series to Gwen
Stefani's "The Sweet Escape Tour" concert. No doubt an attactive contest.
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Unilever
18/7/2007–9/10/2007
Rec, Richmedia,Eyeblaster,Custom Banner,Giant Banner,Tile Banner |
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By placing banners on more than 12 portals with the tagline - "Wanna go on a date with some sharks? www.loveineverybite.com.my.", users who click are transported to the Cornetto Lurve Kliks page. With every Cornetto purchased, users can FLIP the LID, MAKE their BID, and JOIN the CLICK. Flip more lids to get more Lurve points, get more Lurve points to Bid or Redeem goodies. These days, it's not just about the Ice-cream anymore, it's all about the Lurrrrvvee. |
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When branding is the goal of a campaign, advertisers love the emotionally compelling medium of television.
With Rich Media like Online Videos, not only will ads be able to tell more, and speak LOUDER, they enable advertisers to reinforce their TV branding campaigns, and can create even deeper experiences for the user through interaction.
Even cooler still is the fact that Rich Media technology allows for tracking of user-behaviour. This simply means that advertisers can now get a better sense of who is seeing their ads, and how they are reacting to them.
So now, with a little bit of creativity, and with the help of technology, online banners can now have a ‘voice’.
This month's campaigns that have used video ads :
Nokia – The Wireless Adventure – Lifecycle campaign
Petronas - in Conjunction with Malaysia ’s 50th Merdeka
Nike City Attack
Other Samples :
In-Page with Video
Expandable with Video
Tear-Open
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Mr Fabian Looa
Sales & Marketing Director
Ms Yeeyin Chong
Sales Manager
Mr Raynen koo
Senior Account Manager
Ms Alice Tan
Ms Pauline Thum
Ms Ivy Chee
Mr Ryan Ong
Mr Mike Cheng
Account Manager
Innity Sdn. Bhd. (500700-x)
C501 & C502, Block C,
Kelana Square,
17, Jalan SS7/26, Kelana Jaya,
47301 Petaling Jaya,
Selangor Darul Ehsan
Malaysia.
Tel: 03 - 7880 5611
Fax: 03 - 7880 5622
Mr Don Tan
Managing Director, SG
Ms Meredith Chai
Account Manager SG
IM Innity Pte Ltd
(200618409E)
54 Tras Street #03-01,
Singapore 078993.
Tel : +65 6324 1471
Fax : +65 6324 1470
enquiry@innity.com
tell your friend
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