Newletter
July 2005


Advergames: Wanna Play?
So who’s playing and why? According to the upcoming Gartner G2 research, more than forty percent Internet users are reached by advergames, it was also quoted on iMediaconnection. Another report released by Jupiter Research identifies the top online activities among Internet users, it said online contests and sweepstakes ranks in at number 5 with a 59 percent share of Internet users’ time. It has become a very popular pastime for consumers, particularly women, for whom this activity ranked among the highest overall.

Like other interactive ad formats’ objectives, online advergames’ primary purpose is to engage users with the advertiser’s brand, build interest in the advertised product, and ultimately convert users into paying customers. The concept is similar to that of online contests, which endeavor to promote consumer interaction and recruit loyal customers.

Because users choose to register to be eligible for prizes, the games help marketers collect customer data. And because gamers may invite their friends to participate, the brand benefits from word of mouth, or what these days is called viral marketing.

         
June 2005 Campaign Highlights


It uses Sony’s Clear Bright Technology, it’s Dead Pixel Free, it has a 3 year warranty and it can be yours FREE! Win a brand new 19" Sony LCD Monitor by answering 3 simple questions! Superbanner, Skyscraper, Showcase, Textlink were used on MSN Malaysia from 20 June to 7 August. Join contest NOW!

The Hennessy VSOP’s Live Life to the Full cinema spot ran on Faces, MSN MY, TheStar, SinChew using *M4 Vidstream Technology in several banner formats which includes the Giant banner, Skyscraper, RollDown, Expandable Head banner. The campaign ran from 27 June to 10 July. Its microsite keeps users informed of its many events around town and also features monthly local talents in the arts scene. Find out more.

First it was blogs, and then there is Lifelogger. The LifeLogger Duty-Free Parents online campaign, sponsored by Digi, will be giving away cash, fab prizes and a 5-star getaway for the winner who can come up with the most creative snaps of their parents(mom or dad). More details here. This is the site where you can log your life on the go with your camera equiped mobile phone via MMS posting, you can also use the email if your really want to. The campaign ran from 30 May to 30 June on MSN Malaysia, JobStreet, TheStar, Bluehyppo, SinChew-i. The ad formats used were Banner (219×62), Horizontal banner, Top Middle banner, Head banner, Hotmail Superbanner, Showcase, Skyscraper.


Become a STAR within 6 weeks! The Marie France Bodyline campaign features everyday people, reshaped and redefined using Marie France’s slimming solutions. It also offers FREE Slimming Sessions when you register online for their exclusive online only deal. The campaign ran on MSN Malaysia from 14 June to 23 June using OTP(Over-the-Page) Skyscraper, Hotmail Skyscraper format.

Other Campaigns...


In conjunction with the official launch of the nation’s new pride and joy, Proton Savvy, an online presence was initiated on TheStar and Berita Harian using the Tear-Over, Head banner, horizontal banner format. The "Think Tough and Win" microsite provides the neccesary information for users to participate in its SMS contest where you can win yourself an exclusive watch, a digital camcorder or the Proton Savvy! The campaign ran from 23 May–21 June. Learn more about the contest!

Nokia
launched the sleek, luxurious Nokia 8800 on SinChew using Midpage, Eyeblaster banner formats. Users are able to pan through the phone by moving their cursor over the banner, thus creating a sense of curiosity to find out more. The campaign ran from 27 June to 17 July. Experience the attraction.



Do things that you would not normally do, like checking your emails, or have video conferencing, in the park, down at the beach, whereever you may be. Celcom 3G’s TV Spot demonstrates power of freedom, allowing its user to break free from their usual constraints of time and location. *M4 Vidstream Technology was utilized to deliver compelling 3G ad. The online campaign ran from 23 May–21 June, utilizing Superbanner, Midpage, Roll Down, Large Rectangular format on MSN Malaysia, Sin-Chew, TheStar, TheEdge respectively

Get emotional with Samsung’s X480C! Play the emoticon hexa online and stand a chance to win the brand new X480C. This delightfully colourful campaign ran on MSN Malaysia from 27 June to 17 July using OTP, Textlink, Superbanner, Showcase formats.

An inspiring high-tech sportswagon with thrilling ride and roadholding, The Volvo V50 was launched on MSN Malaysia from 10 June-3 July using OTP(Over-the-Page), Showcase, Textlink.

Double your chance at quit smoking with NRT and willpower! The Quit Smoking ad features young and hip teenage girl stomping on a cigarrette butt with vengeance! The highly visible campaign ran from 16 May to 12 June on MSN Malaysia as well as SinChew-I using OTP(Over-the-Page), Superbanner, Showcase, Textlink, Eyeblaster formats. Learn more about quiting smoking at http://www.iwanttoquitsmoking.com.my




*
M4 VidStream is a superior media encoded technology that allows instant delivery video and audio streaming into online banners.




Talk to us about your next online advertising campaign

M4 Sales Contact
Fabian Looa
Business Development Director
email: fabian@innity.com

Mr. Raynen Koo
Account Executive
email: raynen@innity.com

Ms.Pauline Thum
Account Executive
email: pauline@innity.com

 

Ms. Chong Yee Yin
Account Executive
email: yeeyin@innity.com

Mr.David Fu
Account Executive
email: david@innity.com

 

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