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Advertiser : WWF
Duration : 26 Days
Format : Eyeblaster , Expandable Leaderboard
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Support WWF and do a difference. Every year acres from Malaysian beaches are taken from our turtles. Help WWF to make optimal life conditions for the turtles. WWF chose the Eyeblaster and the Expandable Leaderboard on the New Strait time as a medium to shout their promotion.
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Advertiser : HASBRO
Duration : 12 Days
Format : Leaderboard
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It’s Wildcard time! Hasbro announces that Monopoly being the best selling board game in the world. Leaderboard were placed to get people to vote for KL-World Version. The twenty most popular wildcard nominations from around the world need your votes to secure their place in Monopoly history. Check this out at www.monopoly.com.
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Advertiser : UMW Toyota
Duration : 10 Days
Format : Head Banner
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Let the new Toyota Rush gives you the unexpected thrill. Break free from the mundane in the new Toyota Rush! The Headbanner in Motor Trader showcase a blue Toyota Rush driving through with the jungle-ish background turning into city.
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Advertiser : Glaxo Smith Kline Consumer Healthcare Sdn Bhd
Duration : 40 Days
Format : Leaderboard , Island Ad
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Glaxo Smith Kline Consumer Healthcare Sdn Bhd(GSK) has came out with the brand new Ribena – Ribena Lemon. In accordance to that, they launched the Ribena Lemon Perfect Match Contest placing Leaderboard and Island Ad showing the cute ribena and lemon in the cartoon form attracting each other. Ads on Utusan, Harian Metro and Gua.
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Advertiser : Petronas
Duration : 2 Months
Format : Over-The-Page
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Petronas festive videos have always been creative and heart warming. Advertise Expandable Leaderboard and Rectangular on Sin Chew showcasing it’s video. The video urges it’s audience to treasure the love of family.
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Advertiser : KFC
Duration : 10 Days
Format : Expandable Super Banner , Expandable Leaderboard
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Pump the burger up to supersize for your meal and get a discount voucher. KFC offers you a discount voucher every time you buy a supersize meal. They placed Expandable Super Banner , Expandable Leaderboard on Cinema Online, Era.fm and Gua which are the entertainment and community portals.
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Advertiser : Honda Malaysia
Duration : 20 Days
Format : Expandable Leaderboard
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Expandable Leaderboard on Sin Chew is specially design as such that it provides interaction and information of the specs of the Honda Civic. Ad running on Sin Chew linking to www.honda.com.my/.
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Advertiser : PT Kalbe International Pte Ltd
Duration : 12 Days
Format : Leaderboard , Island Ad , Full Tower
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Just pose and submit you can stand a chance to WIN up to RM15,000! Extra Joss Maxx has always get great respond from their ads as users can interact with the ads and have some fun. This round, they run the pose and win contest. Just pose with the Extra Joss Maxx, you could possibly win!
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Politics and the Internet
Michelle Ding, Digital Media Specialist, Innity
The internet advertising industry was not spared the recent 'fever' surrounding Malaysia's 12th General Elections. And really, how could it be ignored now that it has proven its relevance to the growing group of net-savvy thinking Malaysians?
This year’s campaign ‘feast’ was unalike the ones before.
Firstly, crowd excitement and interest has grown amazingly, to levels before this only reserved for things like the World Cup – and in fact, even more.
Secondly, for the very first time, the campaigns went online.
The country's de facto ruling party alliance Barisan National painted all major newspaper portals blue with its signature dark blue banners, heralding the message "Vote for Malaysia" in prominent white fonts. The expandable leaderboard banners showcased campaign videos of the party, and a call to Malaysians to consider what they were really voting for.
Whatever the outcome, it is clear that the internet is now a force to be reckoned with, and any campaign that seeks to touch and reach all spheres of society cannot ignore this new and upcoming, but interestingly relevant dissemination tool. The full effects of online campaigns - through display, words, blogs - have not yet been studied conclusively, but ripples of impact can be seen everywhere. What we see now is just the tip of the iceberg, and because the internet is so dynamic, so 'current' and ever changing -- the study of its impact to society is at the very least, highly intriguing.
Online Ad Presence : Telcos top the list again!
Michelle Ding, Digital Media Specialist, Innity
The Malaysian advertising market picked up momentum in the second half of 2007, ending the year with a 15 percent growth and hitting RM5.5 billion, according to research firm The Nielsen Company.
"Major events like the nation's 50th anniversary, as well as travel and tourism advertising campaigns, helped drive adspend growth in the second half of 2007," said the company's Malaysia Executive Director of Media Services, Andrea Douglas.
This trend was also evident in the online marketing world.
The year 2007 saw an increase in overall spending online, with Telecommunication brands spending the most and most frequently online, followed by the Automobile, Tourism and Banking Industry.
There was also a marked increase in Online Adspend from FMCG Clients, who used online campaigns to extrapolate the life and impact of their on-ground campaigns and give a more holistic exposure.
According to Phang, CEO of Innity, "Online advertising prolongs the life of an ad campaign and it can be tweaked to become a virtual community for users, which, in turn, can encourage brand loyalty.”
All said and done, it is apparent that more and more advertisers are looking at the internet as a dynamic and useful tool to reach certain segments of the market. The MCMC( Malaysian Communications and Multimedia Commission ) recorded that every one in two Malaysians is now online, with greater penetration among the young, and in areas like Klang Valley, Penang and Johor.
Slowly but surely, Advertisers are shifting online, and those that have ventured in have almost always, come back for more.
Source - Nielsen, Bernama, MCMC
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