Newsletter
February 2006
 
 
Some key benefits of online advertising are as follows:

  • The online experience is a 'lean forward' activity i.e. consumers are far more engaged than they are with a passive activity like watching TV.
  • Users value online services (particularly communications services like MSN Hotmail and MSN Messenger). By advertising on these properties, brands can benefit from the 'halo effect' (positive reinforcement in the consumer's mind as a result of the proximity to a trusted and valued service).
  • The online model enables 'targeting'. This is the ability to select a desired target consumer group based on age, gender, location and/or language, and only display a particular advert to them. Effective targeting reduces the wastage associated with advertising something to people who are highly unlikely to purchase it.
  • Online is a great medium for reaching the youth market. Compared to older age groups, young people spend a higher percentage of their total expenditure online and regard online as a more important medium.
 
 

Time for your body to shake it up and groove it down with Nike Women's Dance Collection apparel for Spring 2006. Let your instincts guide you to MSN Malaysia and Faces between 14th February and 19th March and let your eyes dance to the lively creatives. Sometimes, loving your body is all about letting it take control. Are you ready for a change?
 
The Travel Fair is back! Whether you seek a taste of shopping, adventure, relaxation, or heritage discovery, Malaysia Airlines offers to turn your holiday escapade dream into reality. Take advantage of discounts up to 70% on airfares and participate in an exclusive contest for online bookings. This campaign runs until 26th February and is heavily advertised on MSN portals across South East Asia.  
Nokia turns exquisite works of art into inspirational fashion statements with the new L'Amour collection. Adorn with rich, leather-inspired accents, etched metal motifs, and innovative designs, the L'Amour masterpieces transgresses the boundaries of subtle beauty and eclectic style. See the TV commercial on MSN Malaysia and Faces during this ongoing month-long campaign until end of the month.  
These days, there's no need to find the right ambience to express words of affection to your loved ones - as long as you have your Hotlink Background Music. Maxis and Hotlink subscribers can create the mood they wish anytime by having accompanying music play while they chat. It's a whole new way to say "I love you". Catch the creatives of this ongoing campaign on MSN Malaysia and Cinema Online.  
OSIM's inaugural foray into online advertising serves to promote the revolutionary uZap slimming belt in conjunction with their Valentine's Day contest. The "3 words say it all this Valentine's" contest encourages users to purchase the uZap slimming belt and dedicate their 3 most creative and romantic words to stand a chance to win a one-carat diamond ring. Look out for the Skyscraper creative on MSN Hotmail that is scheduled to run until end of the month.  
Sales Director
Mr.Fabian Looa
Account Manager
Mr.David Fu
Ms.Pauline Thum
Ms.Alice Tan
Ms.Elaine Liau


   enquiry@innity.com
Sales Manager
Mr.Kennedy Kamash
Senior Account Manager
Mr.Raynen Koo
Ms.Yeeyin Chong
 
Innity Sdn Bhd
(500700-x)
C501 & C502, Block C, Kelana Square, 17, Jalan SS7/26, Kelana Jaya,
47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia.
Tel: +603 7880 5611     Fax: +603 7880 5622

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