"Rich content ads we've done have allowed users, without leaving the ad, to view multiple video clips, watch "Director's Cut” scenes, download wallpaper ,screen savers or ringtones, voting, request email follow-ups or, even subscribe to a magazine," Fabian Looa of Innity Sdn. Bhd. says. "We've seen fun ads from other agencies that let users create their own drawings and post them to friends or send messages directly to cell phones."

What's really Rich about Rich Media Banner
But what's rich about rich media ads, besides being able to provide a Rich Brand Experience, also provides a much better opportunity to accurately measure the effect on the target audience. According to Fabian, the Multi-tracking standard which Advenue Rich Media provides not only facilitates the authoring and trafficking process, but makes reporting easy and reliable. Metrics such length-of-interaction with a particular rich-media ad banner unit can be used to better understand how a particular rich ad affect brand awareness and purchase intent. "Much of our in-house development focus has been on streamlining the trafficking function, especially when it comes to rich media," says Phang, CEO and Technical Director of Innity Sdn. Bhd.. "The Advenue Rich Media has testing and deployment tools that automate the most time-consuming rich-media trafficking tasks. This makes rich-media campaign easy to manage and traffic like a standard banner campaign."

Advenue Rich Media is Innity's Rich Media Platform system, leveraging the power of digital marketing services and creative technologies to drive measurable results for advertisers, marketers and publishers alike. Learn more