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Sony Cyber-Shot New T-90  
Country: Malaysia
Advertiser: Sime Darby
Format:Leaderboard, Rectangular, Skyscaper

Sime Darby has successfully run its campaign with the purchase of inventory from Innity’s Premium and Performance Network. Rectangular, skyscraper and leaderboard have been placed at renowned news portals like The Star, TheEdge and also Real Estate channel to highlight the Parade of Homes promotions where rebates, special down payment and free services are offered. A high CTR has been achieved with Innity’s specially designed Balloon Ad on the Real Estate channel, guaranteeing reach to specifically targeted audiences.

 

 




 

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The 2nd Interactive Advertising and Digital Marketing Exhibition and Conference, Asia

Online Advertising and Digital Marketing platforms can no longer be seen as “New Media” it has entered “Mainstream”.

With the continuing decline of ad spend in many of traditional media businesses...

Fisk’s emphasis was mostly about...

Read the full story...

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