SEA Largest Display Network    /    IAB Certified Ad Network    /    Advertising Provider on Facebook Platform    /    Google Certified Rich Media & Ad Network Vendor
RIGHT AUDIENCE. REAL ENGAGEMENT.
LATEST FROM OUR BLOG
  • Getting users to engage or click on your ad is getting harder nowadays. Hence, creativity ...
  • Have you ever wondered what our Marketing Art Director does? Let Mr. Edward Lum tell you ...
  • Hungry Geeks is a website inspired by geeks hungry for anything especially technology, food, movies, ...
  • 近年来,最炙手可热的营销手法是数码营销(Digital Marketing),他在商业环境大行其道也迅速成长,尤其在新一代数码消费者与日俱增的情况下,象征着数码营销将会是营销界的未来,也是现今总多品牌营销者非常关注的一环。然而数码营销的范围很广大,里头包含了不同的营销手法比如大数据营销,内容营销,社群营销等等。 此次,我们的首席执行员,彭子亮先生被邀请参与由星洲网主办的亚洲数码营销论坛,于本月8日在The Place @ One City隆重举行,并在内容营销分享会里作为一名主持人与数位在数码营销领域数一数二的品牌领导人包括陈莉珍,林慧君和梁凯智一同探讨内容营销这个课题。 内容营销在当今数码营销当中,是一个很热门的营销手法,经由这几位品牌领袖热烈探讨后,得出了几项重点: 内容营销其实不是在这几年内开始被运用,早在很久以前就开始有企业商家使用该手法。Innity首席执行员彭子亮表示《米其林指南》就是最好的例子,他们在早期就开始出版食宿和旅游指南书刊,改变大众旅游的模式,鼓励大众自行驾车而不是搭火车旅行。因此买车的人增加,这无形中提升他们本行轮胎的生意。所以内容营销在百年前就被使用,而这方式现用于线上更为便利。 内容营销之所以能成为现今具有影响力的营销手法,台湾圣洋科技技术长梁凯智指出原因不外是它打破时间与空间的限制,能把品牌讯息更快速,更便利地传达给用户,也改变了品牌和用户的关系,从单向传播的方式转为双向互动交流,让用户能表达自己对品牌宣传活动的喜好、感受以及体会。 传统线下营销与线上内容营销各占优势与劣势,传统线下营销在面对客户的情绪更能妥当处理和控制,面对面的互动能避免较多的误会。然而,线上内容营销较能放大产品影响力,介于受众群范围广,因而能更快增加品牌认知度。 对于内容营销,很多人有一种概念就是内容为王,可这里的几位品牌领导人都各有见解。世华多媒体星洲网络内容总监陈莉珍表示内容还是最重要,内容一定要有创意以及创新,才能赢得关注。谷歌(Google)合作伙伴关系主任林慧君则表示:“Content is king, but ...
  • It’s almost like a daily thing that we’re being exposed to influencer marketing, and probably not ...
  • Food Waste Reduction – NEA [SG] The National Environment Agency in Singapore has chosen Innity ...
  • Innity was founded in 1999 in Malaysia with less than 10 employees. Now, 17 years ...
  • What is programmatic?  To put it simply, it uses technology to automate the ad buying and ...
  • Okay, so explaining on the various aspects on how exactly programmatic advertising works can be problematic. ...
  • 

Innity Wins Digital and Technology Business Excellence Award at Sin Chew Business Excellence Awards 2016 ...

Visit Innity Blog

FOR ADVERTISERS & AGENCIES
Start Maximising Your Reach
Reach your audiences across Asia's major portals and websites. Our ADVENUE technology platform, optimization and transparency network ensure maximum effectiveness and return of investment.

FOR PUBLISHERS
Start Making Money
Join Asia's Leading Advertising Network and fully monetize your website inventory. We serve local and regional highly targeted ads to increase your revenue through aggregated channels.
  
10,000+
top regional websites
within the ad network
16+
segmented content
interest channels
50,000,000+
unique visitors
each month
2 billion+
ad impressions
monthly